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WEEE Directive: Time for Ambitious Reuse Targets and Strong Enforcement
July 4, 2025
The European Commission’s newly published evaluation of the Waste Electrical and Electronic Equipment (WEEE) Directive confirms what ETIRA has long stated: the legislation is no longer fit for purpose. With collection targets widely missed, critical raw materials lost, and unfair competition distorting the market, the EU must act decisively to bring reuse and remanufacturing to […]
Read storyLove Me, Tender?
July 2, 2025
Many EU tenders still exclude remanufactured OEM cartridges — despite the law. ETIRA is pushing back, challenging unfair exclusions and exposing greenwashing and fraud. Seen a dodgy tender? Let us know.
Read storyETIRA vs ETRIA: 1-0
June 30, 2025
ETIRA has welcomed an EUIPO decision rejecting Ricoh’s proposed “ETRIA” brand after a successful challenge by Germany’s EDRIA GmbH. Although ETIRA paused its own opposition, the ruling strengthens its position and raises questions about Ricoh’s trademark strategy.
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