ETIRA’s certification label: Helping consumers make the right choice

September 8, 2023

Making the right environmental choice when choosing your office supplies and consumables can feel overwhelming at times, with so many conflicting messages and greenwashed promises out in the open market.

That’s why ETIRA created its Certification Label, launched in late 2021.

The label was designed by the association to help consumers easily distinguish between printing cartridges that are better for the environment than others, differentiating remanufactured Original Equipment Manufacturer (OEM) cartridges from new OEM and non-OEM newbuilds.

Here, we highlight the success of the label to date, as well as why it matters and how remanufacturers can adopt the mark:

It empowers consumers

With an estimated 70 percent of cartridges thrown away in Europe, after just one use, there is an urgent need for the industry to take responsibility for its environmental footprint and help consumers make more sustainable choices when it comes to printing.

By bringing the certification label to the marketplace, ETIRA is empowering consumers to choose products based on the strength of a cartridge’s environmental performance and allowing them to differentiate from products with poor green credentials.

More than one million in circulation

To date, there is already more than one million ETIRA Certification Labels in use across Europe. ETIRA members, such as ARMOR Print Solutions, have taken the initiative on board and are using it to showcase their products with a superior environmental performance.

Gerwald van der Gijp, CEO of Armor

Commenting on the company’s use of the label in 2022, Gerwald van der Gijp, CEO of ARMOR, said: “For us, the stickers and ETIRA certification is real proof of our engagement and commitment to respect the European environmental regulation and quality standards. It certifies that we remanufacture high quality products that are safe for the health of our customers. 

“It will provide transparency to distributors, resellers and users of what is real and what is often fake. It will help customers to clearly identify good cartridges versus cheap and dangerous ones.”

ETIRA members can adopt the label

The Certification Label is available to all remanufacturers who are members of ETIRA.

To adopt the label, members must fulfil a qualification process and license agreement before they can apply the certification mark to their own brand of cartridges, as well as any brand of cartridges they have produced for a third party that complies with the license requirements.

For further information, email info@etira.org

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How to make sure your printing supplies tender does its bit for the planet

May 2, 2023

by Javier Martinez, president of ETIRA

For office managers and procurement professionals there have typically been two key concerns when awarding your printing supplies tenders: quality and cost.

While those two factors remain important, companies in every sector are increasingly focused on their environmental impact as well. The partners you choose to work with should be able to explain what impact they have on our planet, and demonstrate that they are minimising their contribution to the climate crisis.

Fortunately, there is a way to procure quality printing supplies that don’t break the bank nor harm the planet.

Here’s how you can make a greener choice when it comes to awarding tenders for printing cartridges.

Choose remanufactured cartridges instead of new

Buying remanufactured Original Equipment Manufacturer (OEM) cartridges is more environmentally-friendly than choosing new OEM and non-OEM newbuilds. 

In Europe, an estimated 70 per cent of cartridges are thrown away after one use. Remanufacturing cartridges for re-use can reduce their carbon emissions by up to 60 per cent. Every cartridge that is remanufactured is one fewer going directly to landfill.

Re-using spent cartridges saves energy and avoids the need produce new ones. This saves precious natural resources like aluminum (bauxite), oil and timber.

Studies show remanufactured cartridges have 45% to 60% lower CO2 emissions than new cartridges. Yet they are the same or superior quality as new cartridges and, at a time when budgets everywhere are being squeezed, a lot more affordable too.

This environmentally-conscious approach to printing supplies procurement has been backed by the European Union, which has a guide for public bodies that want to print “green”.

In July 2020, the EU approved a new set of general recommendations for public bodies that want to buy or contract services for imaging equipment such as printers. These recommendations promote the use of remanufactured cartridges and require printers to accept them. Printer manufacturers must also design cartridges with their environmental impact in mind (ecodesign) and provide take-back services at end-of-life.

By choosing remanufactured cartridges, you will boost your environmental credentials and your budget bottom line, so your company can print with a clear conscience.

Introduce a recycling scheme to ensure your used cartridges can be used again

Too many workplaces simply throw away empty printer cartridges after use. These empties end up in landfill or are incinerated – polluting the environment.

Establish a recycling scheme in your business to remind colleagues to make the environmentally-friendly choice and recycle cartridges.

All you have to do is collect your empty cartridges and give them to a remanufacturer which is a member of ETIRA. The remanufacturer will disassemble, clean, refill and engineer the cartridge back to life. The “new” remanufactured cartridge will then be brought back to market and re-used under the remanufacturer’s brand.

Recycling used cartridges minimises your company’s carbon footprint and contributes to the circular economy in the remanufacturing industry.

Look for the ETIRA certification label

Javier Martinez with the ETIRA Certification Label

A special certification from ETIRA showcases remanufactured printing products with a superior environmental performance.

The purpose is to help customers distinguish between printing cartridges which are better for the environment from others. Since its launch in late 2021, the label has helped raise the profile of remanufactured products produced by ETIRA members and eliminate confusion about which cartridges offer a very good environmental performance and those with poor green credentials.

Late last year, a significant milestone was reached with one million certification labels in circulation. Industry leaders that use the ETIRA certification include GM Technology, KMP, Armor and Innotec.

Choosing a supplier with the certification label is the more environmentally-friendly choice when buying printing cartridges. It is better for your company and better for the planet.

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One million certification labels help customers make the environmental choice

February 3, 2023

A special environmental certification from the European Toner and Inkjet Remanufacturers Association (ETIRA) has reached a significant milestone, with one million of the accreditation marks now in circulation.

The certified mark, which showcases remanufactured products with a superior environmental performance, was launched in late 2021.

The mark’s purpose is to help customers distinguish between printing cartridges which are better for the environment than others, differentiating remanufactured Original Equipment Manufacturer (OEM) cartridges from new OEM and non-OEM newbuilds. 

Since its launch, the label has helped raise the profile of remanufactured products produced by ETIRA members and eliminated confusion about which cartridges offer a very good environmental performance and those with poor green credentials.

Industry leaders that are using the ETIRA certification include GM Technology, KMP, Armor and Innotec.

Javier Martinez, president of ETIRA, said: “We are thrilled to reach this incredible milestone of having one million ETIRA certification labels in the market.

“In Europe, 70 per cent of cartridges are thrown away after first use. Remanufacturing cartridges for re-use can reduce their carbon footprint by up to 45-60  per cent. As our industry takes steps to reduce its environmental impact, every cartridge that is remanufactured is one fewer going directly to landfill.

“Having the certification label in the marketplace informs and empowers consumers to make  the more environmentally-friendly choice when buying printing cartridges. It is better for them and better for the planet.”

ETIRA remanufacturers that fulfil a qualification process and license agreement can apply the certification mark to their own brand of cartridges, as well as any brand of cartridges they have produced for a third party that complies with the license requirements.  

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ETIRA launches new videos promoting accreditation

January 28, 2023

ETIRA launched its Certification Mark in 2021 has now launched two videos to expand the promotion of the mark and it’s benefits to members of ETIRA and raise awareness of the wider issues around the need to remanufacture toner and ink cartridges to reduce the amount of harmful plastic waste being produced.

Like most of us who use an office printer, you only see the cartridge twice. Once when you install it and then when you replace it.

When you search online for a replacement there are over 25 million possible options – and there are all sorts of terminology used like New, OEM, non-OEM, reused, remanufactured, compatible. Then there are the environmental credentials. Sustainable, eco, recycled and so on. It can be very confusing for the consumer or those putting proposals out for tender.

At ETIRA, the European trade association for remanufacturers, we have simplified how you can choose a replacement or can specify in your bids as part of your procurement process.

Just look for the ETIRA Certification Mark which is a hologram label on the product!

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ETIRA certification for global leader of remanufactured photocopiers and printers

January 17, 2023

GM Technology, a global leader of premium refurbished photocopiers, printers and consumables, will promote its remanufactured products with special certification from the European Toner and Inkjet Remanufacturers Association (ETIRA).

Based in Dos Hermanas in Seville, Spain, GM Technology offers a range of sustainable products focused on maximising reuse. These include the unique R-OEM and R-GEN remanufactured toners and the Green Line range of machines.

The company, a member of ETIRA since 2020, will display ETIRA’s label certification which differentiates between remanufactured OEM (Original Equipment Manufacturer) cartridges from new OEM and non-OEM newbuilds. The label certification raises the profile of remanufactured products produced by ETIRA members, like GM Technology, which offer a superior environmental performance.

Zoltan Matyas, Director of International Business at GM Technology

Zoltan Matyas, director of international business at GM Technology, said: “Our business model and operations have always been designed around reuse, remanufacturing and most importantly the core value of respecting the environment.

“We believe that nowadays it is essential that all businesses operate this way: committed to the planet and reducing the impact of human activity on the environment.

“Thanks to the presence of the ETIRA label on our toner cartridges and reference to it on our packaging, our customers have the certainty that they are buying a sustainable product, which has been remanufactured with respect for the planet.

“For a company operating in the toner remanufacturing industry, it is extremely important to differentiate our products and effectively communicate our values. The ETIRA label helps us to do exactly that.

“We would like actively cooperate with fellow industry members to support the cause of making remanufactured printing equipment and consumables the first choice for all office printing needs.

“We believe that the current global economic model, which is lineal and based on extracting raw materials, producing, and then disposing of them, must be reversed as soon as possible, or there will be no future on our planet for the next generations.”

Javier Martinez, president of ETIRA, said: “In Europe, 70 per cent of cartridges are thrown away after use but remanufacturing cartridges can reduce their carbon footprint by up to 60 per cent. We are committed to reducing the number of cartridges that go directly to landfill and are so pleased to have GM Technology with us on this sustainable journey.”

For further information about GM Technology, visit www.gmtechnology.net

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IT supplier cements eco-friendly ethos with ETIRA Label

October 11, 2022

A leading manufacturer of IT supplies has become the latest company to sign up for ETIRA’s Certification Label.

KMP, headquartered in Germany, is a multinational family-owned company that has developed, manufactured and distributed IT supplies including ink and toner cartridges for more than 30 years.

A market leader, KMP has various locations in Europe and is Europe’s largest family business in the industry. The company is a founding member of ETIRA and known for supplying products of the highest quality.  

Jan-Michael Sieg, CEO at KMP, said: “Being a member of ETIRA brings us a lot of benefits and aligns with what we stand for – reuse before recycle.

“The ETIRA label certification provides an additional assurance an empty cartridge has been remanufactured to a very high standard and placed back on the market. Reusing a cartridge can reduce the CO2 emissions by up to 60% and ETIRA labelled cartridges are safe to use, good for the environment and competitively priced compared to buying the printer manufacturers’ own brand cartridge.

“The ETIRA label is a standard which the cheap jacks of our industry cannot fulfill. It clearly marks the difference between a true eco-friendly, sustainable, high-quality product and green-washed products.

“The Circular Economy Model from the European Environmental Agency will hopefully help to reduce the amount of single-use plastic from China. In close discussions with the leading OEMs, we are setting targets for remanufactured toner and inkjet cartridges. These OEMs support the remanufacturing of toner cartridges for being able to achieve the high re-use targets set by the EU.”

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Remanufactured printing technologies leader ARMOR Print Solutions signs up for ETIRA certification

July 13, 2022

ARMOR Print Solutions will use special certification from the European Toner and Inkjet Remanufacturers Association (ETIRA) that showcases remanufactured products with a superior environmental performance.

(more…)

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KMP products now carry the ETIRA-Certified label

October 19, 2021

The European Toner and Inkjet Remanufacturers Association (ETIRA) launched the new certification label in September to help customers distinguish between printing cartridges which are better for the environment than others.

(more…)

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New certification initiative introduced by ETIRA

September 15, 2021

The European Toner and Inkjet Remanufacturers Association (ETIRA) has launched a new certification label to help customers distinguish between printing cartridges which are better for the environment than others.

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